Submitted without comment, a press release and video from Kansas State introducing its new environmentally friendly mascot, EcoKat, and her partnership with the traditional mascot, Willie the Wildcat. Collectively, they will be known as the Eco-Enforcers:
Meet EcoKat, crusader of conservation and fanatic of fluorescents. The new caricature has embarked upon Kansas State University with one mission: Reduce, reuse and recycle.
Catch EcoKat at community events like Purple Power Play, visiting the local elementary schools and making other community appearances.
EcoKat, who is played by a K-State senior who auditioned for the role, is outfitted in a costume made of 90 percent repurposed materials, coming mostly from the athletics department. The department of apparel, textiles and interior design used eco-friendly dyes to get the final look, making it entirely sustainable and recyclable within K-State.
The EcoKat video idea was born from a serious call to action that morphed into a more humorous, tough-love take on environmentalism.
Willie the Wildcat was added into the equation to make the local campaign uniquely K-State.
Kansas State University was the only public university in Kansas to make the Princeton Review's "Guide to Green Colleges" in 2011, but that's only the beginning. EcoKat is here to make sure K-State stays on the path to green.
If every single K-State student (that's more than 24,000!) makes an effort to be more environmentally conscious, big change can happen in our community. The university is hoping to cut energy usage by 15 percent over the next four years. EcoKat and sidekick Willie the Wildcat, together known as the Eco-Enforcers, will take to the K-State campus to teach everyone how to save the world. Whenever you spot them, know that they're out and looking for YOU to conserve.
See also, Greezo: