How much does perception affect taste?

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How much of liking a food is thinking youll like it before you try it?
  • epicself
  • How much of liking a food is thinking you'll like it before you try it?
Nobody ever lost a dollar by underestimating the tastes of the American public — P.T. Barnum.

In an era when the packaging seems to matter as much as what's in the box, Serious Eats recently conducted a fascinating taste test in an attempt to discover if Mexican Coke is better than its American counterpart. It's worth a read, as much for the results as for the fundamental question it raises: How much does our perception of food and drinks impact the experience of eating or drinking?

So, Fat City readers, do you think your expectations of what's to come can trump the actual taste of something?

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