What the hell is 'fast casual,' anyway?
October 29, 2010 at 3:26PM
Yesterday, the Spartanburg, South-Carolina-based Denny's restaurant chain opened its first fast-casual unit in Orange, California. The restaurant's corporate office describes this new restaurant concept, called Denny's Cafe, as "a smaller version of the traditional Denny's experience that caters to guests with a more streamlined menu, counter service ordering and a smaller real estate footprint."So what exactly is the definition of a fast-casual restaurant?