The bland name of this River Market restaurant heightens the feeling that it's almost purposely camouflaged. At Third Street and Cherry, almost under the Heart of America Bridge, far enough east in the River Market that the neighborhood's industrial roots show, it's a windowless, not especially inviting façade. Go inside, and mere straightforwardness becomes something else. Pho is a simple dish, but Pho KC's ample menu and plenitude of sauces, spices and other add-ons make this place an exceptionally fine (and always inexpensive) Asian-food destination.
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