However she pronounces it, Missouri State Auditor Claire McCaskill beat Governor Bob Holden in the August primary by a lot more than an ee
or an ah
. But she apparently pronounces Missouri
both ways, depending on whether she's talking to city slickers or farm folk. As reported in The St. Louis Post-Dispatch
, McCaskill filmed two versions of a campaign commercial, tailoring one for urban viewers and another for rural ones. The "city" Claire appears in a sharp suit, doing obligatory campaign-commercial things, such as negotiating with other people in suits, while her voice-over mentions her ability to get things done, in Missouri
. The other commercial shows McCaskill trudging through a grassy field, hobnobbing with the blue-collar contingent and talking about rural Missourah
's agricultural needs. McCaskill was born in Rolla and raised in Lebanon and Columbia, so it's possible that walking past grain elevators in a big barn jacket and jeans just naturally coaxed her old accent out of hiding. At least she didn't film it with a piece of wheat poking out from between her teeth. That
would be pandering.