Jessica Best, community director for Emfluence, answers The Pitch's questionnaire


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  • Sabrina Staires
  • Jessica Best

Jessica Best

Occupation: Community director for Emfluence

Hometown: Independence, Missouri

Current neighborhood: The Crossroads District

What I do (in 140 characters): I help fellow marketers - from clients to conferences - do smarter e-mail and social-media marketing. In < 140.

What's your addiction? Dining out. And chocolate. OK, and Pinterest.

What's your game? Merriam-Webster's "Test Your Vocabulary" quiz (a combination of word nerdism and fast typing) or maybe Mad Gab, which ends in laughter every single time.

What's your drink? Prosecco! I love dry, sparkling vino. Every occasion is a worthy occasion.

Where's dinner? Picking one restaurant is like picking a favorite child! I will say Tannin is my neighborhood haunt and has one of the best menus in town.

What's on your KC postcard? The Nelson-Atkins or the Plaza lights at the holidays

Finish this sentence: "Kansas City got it right when ... " We launched a downtown renaissance! There's been a renewed business focus in the heart of our city, the streetcar making it easier to live downtown, as well as work here. We've been bringing attention and life back to downtown, and I love it.

"Kansas City screwed up when ... " Ha, I can't help it: I want to say, "When it decided to do all our downtown highway and bridge maintenance at the same time."

"Kansas City needs ... " Some sort of magic, faster, more frequent transit to supplement the KC buses (or make them not impacted by traffic) and/or a shuttle from downtown to the airport.

"In five years, I'll be ... " A published author. (Who knows?)

"I always laugh at ... " Laffy Taffy jokes. ("What do you call a fish with no eyes? A fsh!") Or my dad laughing. When he's really tickled about something, you can't help but laugh, too.

"I've been known to binge-watch ... " I don't get around to much TV. Maybe Diners, Drive-ins and Dives?

"I just read ... " The Cuckoo's Calling.

"I can't stop listening to ... " Ella Fitzgerald, Billie Holiday and Carmen McRae At Newport Live

The best advice I ever got: "Don't answer your e-mail. You're in France."

Worst advice: "Here, try this jelly bean ... it's either peach- or vomit-flavored." (Seriously, whose job is it to configure the vomit flavoring for jelly beans?)

My sidekick: Brian, my partner (in life and in crime solving) - we make a darn good team and laugh all along the way.

My dating tragedy: Ohhh, no. I'm not putting that in print.

My brush with fame: I worked with a nonprofit jazz-series producer in Columbia when I was in college at Mizzou and got to meet Herbie Hancock and Harry Connick Jr., among others.

My 140-character soapbox: Learn everything you can. Try out something you think you hate. Master something you love. Be ready to fail; it means you're learning.

What was the last thing you had to apologize for? Being too tough a critic.

Who's sorry now? Still not that person.

My recent triumph: I spoke on the lineup for South By Southwest Interactive in Austin this year! Definitely a bucket-list item.


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